Web design can be the perfect solution for any business in this crisis, either for a company to go from the physical world to the online world, or to relaunch its presence on the Internet.
The specialists at Web Design Oxford explain that web design has become one of the services demanded by small and medium enterprises as well as self-employed in recent times.
- The health crisis that is devastating the world has made going from the physical world to the online world the best solution for many businesses.
- More and more entrepreneurs and freelancers are commissioning the creation of web pages or online stores if they are looking to market their products on the Internet.
It’s not just about building a website
Web design plays a fundamental role in this process. But it is not enough to have a more or less attractive website or online store, what is important is that potential customers find a company when they look for the products or services that the company offers.
Why SEO is critical
It is proven that 70% of the search traffic is distributed among the first three results. That is why web design is closely linked to SEO (Search Engine Optimization) or organic search engine positioning (Google and Bing mainly) and it is so important.
Multiple aspects of the technical process of creating a website will influence the ease with which Google displays a web page when users make a certain search.
Page Loading speed
A fundamental aspect is the loading speed. Most visitors to a website leave it if it has not fully loaded within three seconds.
That’s how impatient users are when they search for something on the Internet. Optimizing a web page to achieve an adequate loading speed is something that web design professionals take into account.
Adaptability to mobile devices
Since most of the queries in Google are made from phones or tablets, web design takes into account how each website adapts to the requirements (of screen size, scroll, etc.) of a mobile device.
In the same way, an online store has certain peculiarities for SEO that must be taken into account. For example, in any online store there will always be the same product repeated several times, changing only the colour or size, right?
If Google is not told, through the “canonical” tag, that it should only take into account one of these products, the search engine will take all the repeated products as duplicate content and will penalize that website by placing it further down in search results.
Why you need a web design expert
Although today there are many platforms in which anyone can create a website or an online store, if you want it to appear in search engine results, in addition to being attractive, it is convenient to hire the best professionals in web design. They will not only develop a web page or online store for any type of business but they can also deal with SEO for specialized e-commerce and online stores.
What you should expect
A good web design agency will immediately prepare a personalized budget for any of their services, as well as provide you with all the necessary information on the best way to develop your project for an optimized website or online store.