Digital Advertising Marketing

Link Building for Niche categories

 Listing in Niche Directories

Specialty goods and services appeal to narrow sets of customers and niche audiences confined to specific locations or categories. This makes it clear that specialty goods/services marketing needs a special approach. The reasons why niche category websites need special approach and detailed planning is because their target audiences are not concentrated in a specific location, they appeal to exclusive audience, and that the audience is scattered. Such niche business categories are not generic but come within categories or sub-categories or altogether new categories. These products/services cannot be found through broad keyword phrase searches like real estate, furniture, smart televisions, t-shirts, etc., through the search engines.

For example, diwan is a traditional Indian furniture type which cannot be searched and found easily through generic keywords such as furniture, home furniture, living room furniture, special furniture, etc. Even in India, this is not regular furniture that can be readily found through generic keyword phrases used to find furniture or home furniture or through any of those keywords mentioned above. The fact remains that diwan is searched only by certain sections of Indians living within India or some from the Indian diaspora spread across the world or even other nationalities fascinated by it. These specific audiences or customers have this special interest in having their homes decorated with this niche product ‘diwan’. Moreover, ‘diwan’ does not fall categorically into ‘home decor’, ‘home interiors’ or ‘interior furniture’ categories either. So, this product category is definitely a niche category and needs a niche approach which gives focussed attention and effort to promote the same.

Niche Directories are directories which lists only specific products/services falling in niche categories whose target customers or buyers do not overly present everywhere but are lying sparsely here and there – may be across the world or in some parts of the world. There are two niche types when it comes to directory listings. One type is broad-based directory but allocates or offers special space or categories for special or niche products’ listing. Even such broad-based generic directories also fetch backlink results to your websites due to the overall history of the directory and long-standing promotion and popularity of their niche categories through search engines results and other direct/referral visits to the directory.

Another type is listing in specific niche directories. Niche Directories are specifically created and promoted for listing niche category products/services. Niche directories may specifically confine to a product class or market class. The niche directory’s website structure, design, layout, pagination, meta title, meta keywords, submission and listed products and services including its resource pages and content such as blog, articles, press releases are all tailored to make it exclusively niche and specifically belong to niche market segment in all its entirety.

If your website is niche, submitting your URL in such niche directories gives you desirable results through search engines and increased page rank for your website page URL’s. Buying backlinks in niche directories such as mentioned above is really worth as such directories share and pass their Domain Authority and trustworthiness to your website, and help to achieve your SEO objectives by  boosting search engine ratings and results/rankings.

A good Link Building Agency in UK guides you through the process. For guidelines, refer:

Content Publishing with Niche Keywords

Keywords to websites are like hooks and nets to fishing. Without keywords there is no marketing on the internet because what the entire internet understands is keywords and phrases. Internet Marketing is driven by words that define products and refine search engine results.

You can use popular keyword analysis tools like Google Keyword Planner, Ahref’s Keyword Explainer, Moz Keyword Explorer, etc., and pick the most fitting and matching keyword phrases that represent and reflect your business or website. On the contrary, if you select generic keywords for your niche website, they will obviously give you visitors but will confuse search engines while also misleading the visitors and users about its content and intent.

Niche keywords may not show huge search volumes so to speak. But they are low hanging fruits for the niche categories. Niche keywords attract only niche audience and are limited to the segment alone. The search volume numbers may be misleading in terms of marketing attraction but have definite audience for the same and thus, rewarding in huge conversion rates and ROI. The high search volume generic or broad or extended keyword alternatives are no match for these less volume niche keywords.

Niche keywords may be exclusive in such ways as Premium, Luxury, Highly Technical, Specific Use Case, Special Interest, Specific Taste, Custom Made, etc. Use of the right and suitable Niche keyword terms as Anchor Text for backlinks will do the trick.

Niche Discussion Topics

If vacationers plan to go to hill stations, they will not head to sea shores and lend up there. Because their intent and actions go together and ensure their plans and wants are fulfilled. Likewise, those who seek opinion on topics that are niche in nature head to niche discussion topics and forums. So, if you are looking to gain niche backlinks from reliable niche sources, niche discussion topics are a great way to promote. Niche Discussions are inherently and essentially full of niche terms and keywords that enable the blog or forum site to get top on search engines and will naturally help your website to get quality and relevant backlinks without artificially boosting your SEO results and scores.

You can go by a time table to decide the pattern of submitting your content with backlinks in these Niche Discussion Topics prioritising the list of Discussion sites and platforms. You can start with the most effective and relevant niche websites to less matching ones and still adding new ones as you complete submissions.

Subject Matter Expertise Blogging

Niche Websites SEO promotion is easy on one front with only limited options and keywords to try and better the results. On another front, niche website traffic generation is really challenging to find where to get the visitors from because these visitors are elsewhere and they stick to limited platforms and their activities are not commonly seen. So, find or create blogs that post subject matter expert exclusive content that niche user audience seek, depend, value and subscribe. Place your backlinks here because these blogs matter most to the niche audience.

You have to do research on the side if you are going to create an Expert Blog Site to know the prevailing trends and situations concerning and connecting your subject. Even if you plan to use third party blogs to capitalise on the expert articles and advice, you still have to know up-trending niche keywords to find these niche Expert Blogs and not miss the opportunities therein.

 You can use social media networking, posts and ads to spread word about your own Niche Blog and you can search Google and social media profiles to find Niche Blogs in your area of interest or niche category by checking profiles of Influencers, Subject Experts and Professionals in niche subjects.

The Internet offers innumerable number of blogs in every niche category and this brings the question what are the one to pick to put your backlinks in. For that, you have to rank them that most matches your niche category and location perhaps if that is relevant to your website and plan your backlink submissions accordingly.

Niche Backlinking or Niche Link Building Agency UK is a powerful and perhaps the only alternative for Niche Websites to boost your SEO. Your efforts and choice of Web Platforms/Blogs, Keywords, Anchor Texts and Landing Pages determine the scale of results. For successful Link Building campaign, Buy SEO Backlinks UK from a professional Backlink Service Provider UK

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