The internet has become part of our daily lives and has become the first place we go to when in search of a product or service. A high-quality website gives businesses the ability to reach more customers than ever before with countless consumers making their purchases online today. Not only is your website the face of your brand but it can offer potential customers the first impression of your business. Without a fully responsive and user-friendly design your losing potential customers.
A Web Design Agency can help your potential customers access and navigate your website with ease across all devices; ensuring you generate more leads and increase conversions!
Take a look at what makes a successful website & why it should be a priority in your digital marketing strategy:
- Design & Organisation
One of the most important parts of a website is that it is both modern looking and seamlessly designed. This means that your website should be both visually appealing and offer a flawless user experience.
Your website should be organised so that users can easily find what they are looking for. Providing valuable content to users and responsive features are the keys to a successful web design.
- Optimised For Conversions
For your website to successfully convert users, it must meet the needs of visitors and be both informative and easy to navigate.
By identifying the needs of your users, you can give them a clear step of what actions to take and move them down your sales funnel.
Conversion optimisation features include:
- Fast Page Load Time
- User-Friendly Across All Devices & Browsers
- Visually Appealing & Simple Layout
- Establishing Clear Calls-to-action (CTAs)
- Informative & Relevant Content
Websites that fail to convert lack a well-designed layout. Without simplicity and value, you will confuse users rather than providing them with the product or service they are searching for.
- Device-Friendly
Chances are, you’re probably reading this on a mobile device or laptop. That is because in the last decade we have been shifting towards a mobile dominant world when it comes to internet usage. This has created a need for device-friendly website designs, regardless of what industry you are in.
This involves adjusting your website to fit the needs of the users when they are on a mobile device. Design and layout must be seamless across all devices, which means regardless of screen size or browser your users should be able to access your website and all its functions on any device.
Without a responsive web design, you are losing customers. Today’s online shoppers have high expectations when it comes to web design and if they can’t have a seamless user experience and integrated online store they will turn to your competitors. Ensure that you have a fully functional web design and start increasing conversions and boosting sales.
- Search Engine Optimisation (SEO)
Having a well-designed website won’t help grow your business if your potential customers can’t find you.
An SEO Agency will make sure that your website is optimised for all major search engines. This means organically driving traffic and generating qualified leads to your website. Ensure that your target audience can find you and get started on your website search engine optimisation.
Google and major search engines (SERPs) use mobile-friendly website design, page load speed and other on-page and off-page factors when determining your SEO ranking. Here are several ways to improve your organic search results:
- Page Titles & Headers
- Relevant Keywords
- Content Writing
- Internal & External Link Building
- Establishing Local SEO
- Images & Videos
If your website is properly optimised, your website will rise up the rankings; Improving your brand credibility and ensuring that your potential customers find your website before the competition. Increase your web traffic, conversion and sales with a search optimised website!
Conclusion:
Creating a web design that fits your brand identity, achieves your goals and provides value to users are the fundaments of a successful web design.
Here are the keys to an effective web design:
- Visually Appealing Layout
- User-Friendly Design
- Informative Content
- Search Engine Optimisation
Follow these steps and your website will not only start generating leads but also converting them helping you achieve your business goals!